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RNIB selects Cirrus contact centre solution to support blind and partially sighted agents

Cirrus cloud contact centre as a service (CCaaS) with accessibility functionality developed in partnership with RNIB.

A landmark accessibility solution for blind and partially sighted contact centre agents working at the Royal National Institute of Blind People (RNIB) has been developed by Cirrus.

Delivered in partnership with Gamma, the Cirrus solution supports all agents within the contact centre, with custom capabilities for blind and partially sighted operators.

Almost one in five contact centre staff working at the charity, founded in 1868, are visually impaired. As a result, the accessibility of contact centre solutions used to power conversations around sight loss advice, donations and volunteering is of huge importance.

Developed in consultation with the Digital Accessibility Centre (DAC), Cirrus CCaaS includes features that provide a simplified, easy-to-navigate interface, use of colour and contrast to assist viewing, and customisable shortcuts to improve proficiency and speed. In addition, the solution leverages text-to-speech screen reading technology to provide prompts and guidance without distracting agents from their conversation with callers.

In addition to comprehensive performance reporting tools, whisper technology allows supervisors to discreetly send messages to support agents, and importantly, the Cirrus system monitors screen usage of visually impaired agents to help adapt the interface to address specific needs.

David Mann, Technology Operations Manager at RNIB, said: “We are delighted with the solution that Cirrus has built, which has received superb feedback from staff and management alike. It was crucial to us that accessibility of the system wasn’t just a tick box exercise, but that it was customisable to individual needs and enabled all our agents, regardless of accessibility needs, to provide the high-quality customer service demanded of us.

“After a series of mergers with other charities, we knew we had to overhaul our contact centre technology, consolidate what we had and provide a consistent experience for all of our agents.
“We were aware that remote and flexible working would become more of a feature, but could not have foreseen just how important cloud-based services would be for our workforce, which has been forced apart by the pandemic. The benefits in terms of reliability, functionality and usability for our agents means we are well set for the future.”

Jason Roos, CEO at Cirrus, said: “One of the huge benefits we can give to any organisation is not just to provide great contact centre technology, but solutions and services that are truly inclusive. Working closely with the RNIB, we were able to deliver a solution that not only provides an excellent experience for those wishing to get in contact but empowers all RNIB staff, regardless of any visual impairment, to provide an exceptional service.”