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50 Contact Centre Statistics That Will Make the Industry Shine in 2024

As we enter 2024, the contact centre industry continues to evolve rapidly, driven by technological advancements, changing customer expectations, and new operational models. The rise of AI in 2023 has transformed the industry, and we expect to see even further change at an accelerated rate in 2024 as more businesses adopt and advance the implementation of new technologies. Here are 50 statistics that showcase the industry’s innovation and growth.

Technology and Automation

  1. AI Integration: 96% of contact centres view AI as a vital technology to help their operations.
  2. Chatbots: Chatbot usage in customer service has grown significantly, with 62% of people saying they use webchat and chatbots.
  3. Cloud-Based Solutions: Approximately 75% of contact centres will be cloud-based, facilitating remote work and scalability.
  4. Automation: 82% of contact centre tasks, especially repetitive ones, will likely be automated with services such as Cirrus.
  5. Omni-channel Services: Integrating omni-channel strategies can boost store visits by 80%, meaning that more companies are adopting these services.

Customer Experience

  1. Customer Satisfaction: 95% of call centres see customer satisfaction as the most important metric.
  2. Personalisation: 71% of customers prefer personalised experiences when interacting with contact centres.
  3. Response Times: Average handling times are projected to decrease by 60% due to automation.
  4. Self-Service Options: 67% of customers prefer using self-service options before contacting a live agent.
  5. Social Media Interactions: Customer interactions on social media platforms currently only account for 3% of interactions, showing that contact centres will continue to be important.

Employee Engagement and Training

  1. Remote Work: 50% of contact centre agents are expected to work remotely.
  2. Agent Engagement: Improved agent engagement can boost sales by up to 20%.
  3. Employee Turnover: Turnover rates are expected to drop from their current rate of around 38% as long as employee concerns over job dissatisfaction are addressed.
  4. Workforce Optimisation Tools: The use of these tools can increase customer interaction by 46% for the same amount of manpower.
  5. Agent Empowerment: Flexible hybrid working is the most popular type of contract for agents, giving them the option of where to work.

Operational Efficiency

  1. First Contact Resolution: Rates are anticipated to improve by 55% with the right technology.
  2. Average Handling Time: Call centres can expect a decrease of 60% in average handling time due to efficient tools.
  3. Cost Reduction: A web chat is only 51% of the cost of a phone call, so offering better chat services can save money.
  4. Data Analytics: 85% of contact centres will use advanced technologies and analytics for decision-making.
  5. Peak Time Management: Most customers only want to wait 2-3 minutes before abandoning a call, so better peak time management is a must.

Industry Trends and Growth

  1. Market Value: The contact centre industry shows a growth rate of 3.13%.
  2. Outsourcing Trends: 60% of call centres use outsourcing partners, which is expected to grow in 2024.
  3. Reduction in phone calls: Telephone call centre support use is expected to drop to 61% over the next few years, with more focus on digital platforms.
  4. More Investment and Innovation: 66% of call centre companies want to focus on improving their technology and solutions over the next few years.
  5. Global AI Growth: The AI contact centre market is predicted to reach $7.5 billion USD globally by 2030 due to the major uptake of this new tech.

Customer Demographics and Preferences

  1. Millennials and Gen Z: These generations prefer chat and social media over traditional phone calls, with only 28% having a preference for phone calls.
  2. Senior Demographics: Only 16% of people aged over 65 use chatbots as their primary go-to for customer support.
  3. Language Diversity: Offering services in multiple languages becomes a key differentiator, with over 79% of contact centres receiving calls from customers who aren’t native speakers of the primary language they offer.
  4. Accessibility: A focus on making contact centres more accessible to people with disabilities, with over half of customers aged 60+ needing additional help from call centres.
  5. Privacy Concerns: 33% of customers are willing to cut ties with companies where there are privacy concerns.

Regulatory and Compliance Trends

  1. Data Protection Laws: Stricter adherence to GDPR and other privacy regulations. 63% of customers are concerned that companies aren’t honest enough about how they use their data, which can lose business.
  2. Compliance Training: Increased investment in compliance training for agents is vital, with over 70% of agents handling personal customer information over the phone.
  3. Security Measures: Enhanced security protocols to protect customer data, with only 28% of call centres currently requiring security checks when entering the workplace.
  4. Quality Standards: More contact centres achieving ISO certifications and awards.
  5. Ethical AI: A focus on ethical considerations in AI deployment, with AI ethics now an important factor for over 75% of businesses.

Future Outlook

  1. Increased cost per call: The cost per customer service call has been increasing by 47% in the last five years, and this trend looks set to continue.
  2. Sustainable Practices: A growing trend towards sustainability in operations, with 75% of consumers being concerned about sustainability.
  3. Retention of phone options: Even with digital options, 89% of call centres feel that they need to keep their phone support options open for customers.
  4. Gig Economy: The gig economy model has grown to over 14% of the workforce, giving call centres better staffing flexibility.
  5. Longer call duration: Call duration has increased since the pandemic and is not predicted to drop any time soon.

Challenges and Solutions

  1. Cybersecurity Threats: Ongoing challenges with hackers attacking computers every 39 seconds globally.
  2. Balancing AI and Human Touch: Ensuring a balance between automation and human interaction, especially with 23% of calls coming from customers who cannot be helped by AI.
  3. Reducing repeat calls: Roughly 20% of inbound calls are repeat calls, which can cost UK call centres over £6 billion per year.
  4. Customer Expectation Management: Adapting to ever-changing customer expectations, such as 87% of customers now expecting proactive customer service from contact centres.
  5. Crisis Management: Improved crisis management strategies in place to prevent loss of customers – around 32% of customers will stop buying from a company if they have one single bad experience.

Emerging Trends and Innovations

46. Integration of 5G Technology: With the roll-out of 5G, contact centres are expected to see data transmission speeds that are up to 20 times faster than on 4G, enhancing the quality of online customer interactions.

47. Augmented Reality (AR) in Customer Service: 42% of consumers are interested in AR technology used by contact centres to help agents guide customers through fixing their issues.

48. Voice Biometrics for Authentication: The adoption of voice biometrics for customer authentication is expected by 84% of business leaders, giving better security and faster responses from AI.

49. Green Initiatives: Contact centres are anticipated to implement green initiatives, including energy-efficient technologies and reduced carbon footprints, as climate change becomes the second-most concerning issue in the UK.

50. Expansion in Emerging Markets: Contact centres are expected to grow 30% in emerging markets, with significant investments in regions like Southeast Asia and Latin America.


The contact centre industry in 2024 is set to be more dynamic, customer-centric, and technologically advanced. These 50 statistics demonstrate the industry’s growth and highlight the areas of focus for continued success.