Artificial intelligence is not going away. At Cirrus, we have chosen to embrace it and not fear it.

Introducing our Conversational AI.

Meet our Conversational AI

Artificial Intelligence (AI) is an overused, and frequently misused, term in the contact centre industry. As the technology evolves, there still seems to be some confusion as to what is and isn’t an AI.

AI uses machine learning, pattern recognition and cognitive knowledge management to provide a custom user experience. It is not a chatbot that can only provide pre-programmed responses to pre-defined questions.

What is the difference between a conversational AI (machine learning) and a chat bot?

Simply put, you have to teach a chatbot, but an AI can learn for itself.

A chatbot can be programmed to repeat a task, or deliver a response, based on a specific set of criteria. You have to define the input, the rules and the response. It requires constant management and will never take any action beyond the scope of its programming.

All questions and answers need to be preloaded, in a process known as “product control and information response”. Conversations are linear and cannot deviate from the pre-programmed path. The result is a “robotic” engagement that is less conversation and more inquisition.

A conversational AI leverages machine learning to provide an optimised response. It learns from historical interactions to deliver content that is outcome driven and will serve information tailored to user profiles and preferences.

The rise of AI has triggered an open debate on the ethics of the technology; with attitudes ranging from enthusiastic adoption to outright technophobia.

At Cirrus we believe Artificial Intelligence (AI) will never replace person-to-person interaction. However, it will help improve and inform those interactions, transforming your contact centre and driving more effective engagement.

AI may lack the essential emotional intelligence that makes us human, but it delivers improvements in business process optimisation, agent productivity and customer experience. It frees up time that could be spent upskilling agents and allows them to focus on what they do best, engaging with customers.

The Use of Artificial Intelligence (AI) in the Contact Centre:



  • Drive down operational costs
  • Encourage operational excellence
  • Reduce call waiting times
  • Improve first call resolution rates
  • Support business growth and profitability
  • Reallocate resources to front-line services



  • Personalise the customer experience
  • Provide faster, contextually relevant responses
  • Deliver consistency of response
  • Offer support 24 hours a day, 7 days a week
  • Deliver a more effortless experience
  • Provide more choice for the customer



  • Improve agent morale and engagement
  • Improve agent morale and engagement
  • Free up time for agent upskilling
  • Reduce the burden of mundane, repetitive tasks
  • Streamline contact centre workflows
  • Enhance the agent/user experience
  • Facilitate agent career progression

Leveraging Artificial Intelligence (AI) for the Contact Centre.

Cirrus has invested in an innovative Conversational AI that leverages machine learning to deliver a better customer and agent experience.

An integral part of your omni-channel customer experience, it is capable of reading and understanding every part of your website before providing contextually relevant responses to agent and customer enquiries.

The more our Conversational AI chats, the smarter it becomes. It combines raw data with contextual knowledge and past experience to learn as it goes; delivering personalised, outcome-oriented content.

The human skills of reasoning, generalisation, and intuition will never be effectively replicated by a AI, but that is all the more reason to use AI for its intended purpose – dealing with mundane, complicated processes so humans don’t have to.

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