Customer Service, Customer Experience & Customer Profitability: What the Board Needs to Know About Their Contact Centre
Although customers are demanding, they do recognise when they receive service that is seamless. It turns everything from half-empty to half-full and they use you as their example of how people can get it right.
It’s the little things and the attention to detail that turns your service from just meeting customer expectations to exceeding customer expectations – get this right and you create a customer experience that becomes your differentiation.
Looking to transform customer service? Cirrus provide the complete solution combining a cloud-based telephony platform with fully integrated applications for Contact Centres.
Quality and Productivity Are Key
For so long organisations have traded efficiency against service, whereas in fact, these are not mutually exclusive. The paradigm shift is to first think in terms of what today’s customer wants and then to align your customer service to this – do this right and you will be doing fewer of the wrong things and more of the right things, more efficiently.