Blog 2018-02-06T14:53:08+00:00
903, 2018

Function Defines Form

In a previous post, we looked at what was driving adoption of cloud contact centre solutions in 2018. This time, we’re going to look at those who have already embraced cloud technologies and see if function really does define form. The last five years has seen an increase in adoption rates among contact centres delivering outbound sales. This has been encouraged by the “normalization” of cloud-based CRM. The increased exposure to cloud technologies has brought down some of the traditional barriers to change, making it easier to present a business case for cloud migration. The market for cloud is still relatively young [...]

2302, 2018

What’s Driving Cloud Adoption in 2018?

When it comes to cloud adoption, the reasons for and against have varied widely over the past decade. Through most of the early years of the twenty first century, the “case for the cloud” was based on the five essential characteristics defined by NIST or similar organisations. The cloud was available on demand, via the internet. It was based on the principles of pooled resources, elasticity and a utility-based pricing model. However, not all of these defining characteristics were translated into compelling reasons why you should adopt cloud technologies. During its infancy, the cloud went through a few personality changes – it [...]

1212, 2017

4 Ways to Utilise Webchat to Enhance the Customer Experience (CX)

As the internet has now become part of our day-to-day lives we have all noticed our customer's behaviours are changing. Gone are the days when you would walk into a bank or a building society and speak to the bank manager. However, the need to be valued and treated like a person still remains and with more and more customers shopping online - being able to connect with customers quickly and efficiently, could be the deciding factor that makes or breaks a potential sale. Webchat is an ideal platform for engaging and connecting directly with visitors on your website, allowing visitors the opportunity [...]

612, 2017

Cirrus Does Movember, Operation Christmas Child and Food Drive Collection

Over the last 6 weeks, the Cirrus team have been busy volunteering and fundraising for non-profit charitable organisations in the UK and abroad. Take a look at what we’ve been up to. Operation Christmas Child Every year Operation Christmas Child send out tens of thousands of Christmas shoeboxes filled with gifts to children living in poverty around the world. Since 1990, more than 146 million children in over 150 countries have received these shoeboxes. It is our great pleasure as a team to personally sponsor as many of these as possible, filling them up with toys, hygiene products and school supplies and [...]

2411, 2017

How Every Contact Centre Strategy Will Be Underpinned by A Personalised Customer Experience

Every contact centre is different; no one wants to be a ‘me too’. This means that every contact centre has its own set of challenges and its own unique set of strategic imperatives. For some, the focus may be on cost control looking to accelerate the use of self-service, or improve workforce optimisation. For others, it may be on customer profitability, introducing new and innovative customer care initiatives to drive retention and sales. Many of these issues are interrelated and the common underlying theme or consequence is the customer experience. A Walker Study predicts that by 2020 Customer Experience will overtake price [...]

3010, 2017

How can intelligent routing increase the customer experience?

Imagine calling through to your current Gas/Electricity supplier, and that supplier is able to identify you and route you through to the relevant department that you need – no more pressing 1 for this, 2 for that or maybe just not pressing anything in the hope that they have a default option that will put you through to someone, anyone that can help with your query. Existing Customer or New Customer let’s give you a bespoke IVR experience (if you’re an existing customer do you really want to hear about all the deals that are on offer to new Customers that you don’t [...]

2310, 2017

Why is CCaaS so unreliable?

We see so many disillusioned customers coming to us thinking that the “cloud” is unreliable and expensive because of poor experiences with our competitors. What they don’t know is that they haven’t been using a cloud. It occurred to me that in the context of the contact centre industry, there is still a lot of confusion in the market about the term "cloud”. How can you quickly and easily distinguish the difference between a hosted infrastructure and cloud infrastructure, how do they differ and most importantly, why should you care? Let’s first deal with why you should care. If you are not [...]

210, 2017

GDPR & The Contact Centre – #2 Personal Data

In our continuing series on GDPR and the contact centre, we're going to turn our attention to a major change in regulation as we approach the deadline for the enforcement of the GDPR: the definition of personal data. Under the GDPR, what constitutes personal data has been greatly expanded to reflect changes in technology and consumer behaviour - which contact centre practitioners need to be aware of and manage the associated risks. Article 4 of the GDPR widens the definition of personal data to include "an identification number, location data, an online identifier or to one or more factors specific to the physical, [...]

2509, 2017

GDPR & The Contact Centre – #1 Are you “fully” compliant?

The EU General Data Protection Regulation (GDPR) is causing much head-scratching and debate as organisations grapple with its requirements.  In the UK, the Data Protection bill is currently at second reading in the House of Lords as I write, GDPR is set to be written into the statute books of English law so  Brexit will is not going to nullify the requirements of the GDPR for UK data subjects. I'm going to be writing a series of articles to help contact centre professionals and leadership teams grapple with what GDPR will mean for us in the industry. To get the ball rolling, I [...]

709, 2017

Cirrus Visits The Sunshine Boys Rehabilitation Centre

Recently, we set off on an adventure to work with Footsteps International, a charity that works in Naivasha, Kenya, to provide residential space (The Sunshine Boys Rehabilitation Centre) and many other forms of support for local boys who were living on the streets. Some of us went to lend a hand on some decorating tasks to improve the boys’ dorms, while others built a water tank at a local school; I even had the opportunity to visit and teach a few lessons. The experience really challenged my perspective on life and work. Here’s why... From working with those who have a lot [...]

408, 2017

Work With A Company That Invests In Others – The Importance of Corporate Social Responsibility

‘Creating a strong business and building a better world are not conflicting goals – they are both essential ingredients for long-term success’. – William Clay Ford Jr. I head up the Corporate Social Responsibility at Cirrus. This makes a bigger difference for those looking to do business with us than you would imagine. The corporate world can have a tendency to be cut-throat, solely money focused and push for the best possible outcome that will generate revenue, often at the expense of the customer experience or provision of support. Buy from a business like this, and your worth as a customer is based on [...]

208, 2017

What’s Special About The Cloud For Contact Centres?

Considering the cloud for your contact centre technology is far more than selecting whether you want to make a capital purchase of the technology or consume it on a pay-as-you-use basis. The cloud offers contact centres with many more capabilities that are simply not possible with a premise based solution, and these capabilities can help drive both contact centre productivity and improve customer experience. Here are just six things that are special about cloud contact centres: One - Virtualisation It is possible to virtualise premise based contact over multiple locations but it is neither easy nor elegant. Calls have to be overflowed from [...]

108, 2017

Listening To Your Customers Social Chatter

It is no longer just about the telephone, consumers want to communicate in different ways, at different times, for different reasons. Social media is playing a major part in this, consumers post, like and tweet and sometimes it is about you or what you could do for them. To fully engage with your customers and prospects it is time to embrace the channels of communication they use. While the phone is still crucial for resolving complex queries, the importance of social media should not be ignored. Hear Your Customers If today’s customer is unhappy with the service they have received from you, they [...]

2607, 2017

Why I Chose an Apprenticeship with Cirrus

My name is Rakesh Naidu, I am 18 years old and I am one of the newest additions to Cirrus. Rather than choosing University with the rest of my peers, I took the opportunity to work at this fast paced company. Here’s why… In the six months that I have been working for Cirrus, my knowledge of the Cloud Telephony industry has gone from being minimal, to the point where on a daily basis, I am supporting customers with technical issues ranging from creating user accounts, to analysing web logs and troubleshooting the cause for errors effecting live customers. Cirrus have provided me [...]

2607, 2017

Difference between Customer Experience and Service

Customer experience is an all too frequently used word nowadays. People are losing sight of what it really means – replacing the word ‘service’ for ‘experience’ and carrying on as we did five years ago. I was fortunate enough to work for Telefonica o2 in the middle of the mobile market boom, and for a company that was creating unique customer experiences before the term was even created. Its purpose? To create brand fans. Not to simply impress people with speedy customer service, which was a default position – it created experiences to win brand loyalty. Here is why: Occasionally large organisations will [...]